What are international domains, you might ask. They are domains associated with other countries or the global market. They are also international versions of the more common domains like: .com, .net, and .org
Benefit of International Domains
If you own a business these days, your market is not only national, but you have the opportunity to sell your product globally. What business wouldn’t want to market their product to a population of almost 7 billion people? Not surprisingly, many businesses are registering international domain names to reach greater markets for their products and services. Having international domain names carries with it significant benefits, and, fortunately, many names with commercial potential are still available in many countries. What are the advantages of registering an international domain name?
They’re a Natural for Businesses That Market Globally
If you plan on selling your product in other countries, registering an international domain name makes you more accessible to the country you’re marketing to. For example, if you’re marketing to Denmark, your business could benefit from registering a .dk domain, Denmark’s top-level domain. With this domain name, you could build a website targeted specifically to your overseas customers. Having a targeted international domain name would build more trust with your buyers. If you’re doing business globally, you can choose to register a top-level domain specifically for the countries you plan to market to.
When you purchase an international domain name and customers type in the name, they will be redirected to your current website, but in some cases, you may want to put up a website in the country’s language to build greater rapport with your customers.
You Have More Domain Name Options
Many new businesses become frustrated quickly when they search for a suitable domain name with commercial potential in a .com, .net, or .org only to find they’re all registered. When you choose an international domain name, you may still be able to register a short, one-word name that would be impossible to find in a .com or .net extension. Registering an international domain name opens up other name options that might otherwise be unavailable to you.
It Protects Your Brand
Another advantage of registering an international domain name is to protect the brand you’ve worked so hard to build. This will help to avoid costly legal disputes and damage to your company’s reputation. Suppose you have a company with the theoretical name of yyyy. You register yyyy.com, yyyy.net and yyyy.org. Later you decide to market your products to Mexico, only to find someone has already registered yyyy.mx and put up a website with controversial material. Imagine how damaging it could be to your company! Registering international domain names is a simple way to protect your company’s integrity and brand, and it gives you more control.
It Allows You to Be Creative
Registering an international domain name offers a certain degree of creativity. For example, the top-level domain for Montenegro created a stir when it became available, because the extension is .me. It’s not hard to imagine shorty, catchy combinations that could come from this such as try.me, love.me or buy.me. Needless to say, many businesses snatched these up, and some have been re-sold for five-figures.
International Domains: The Bottom Line?
When you’re in the market for a domain name, consider the advantages of registering international domain names as well. You may not get a second chance to get the name you need. If you’re a business, the world is your market. That’s why it’s important to consider registering an international domain name. Find out what benefits this can offer you and your business.