What is Email Marketing?
It’s important to stay in contact with your customers. One of the best ways to do this is through email marketing. This involves building a list of visitors and their email address. And then sending them targeted emails to keep them aware of what’s going on with your website.
Benefits
Building an email list is one of the least expensive ways to get traffic. In addition, email marketing saves you time and money.
Build Customer Loyalty
With an email list you can send visitors helpful information that will make their lives easier. This builds goodwill, trust and loyalty. Certainly, trust is very important on the internet where scams are so common. Not surprisingly, many visitors are uncomfortable sharing their information with websites they aren’t familiar with. Therefore, building trust with your visitors is an important part of keeping them coming back.
Level the Playing Field
When you use email marketing, it puts you on par with larger websites. It’s not hard to create a professional looking newsletter. And with a little attention to detail, your emails can look as professional as those of big websites. Furthermore, no one has to know you’re operating from a garage or an extra bedroom in your home.
Gain Fast Results
Design an email with a link to your website. With just a few clicks it will be in your customers’ mailboxes. You could start to see new visits within a few hours. Nothing tops the speed of email marketing.
Gain Add-On Sales
Suppose someone comes to your website and buys a dog bed. It’s quick and easy to send them special offers for other products such as dog carriers, dog food or doggy treats. A customer is most likely to buy from you after they’ve already made a purchase. With an email list you can take advantage of this by sending customers special offers.
Reach a Global Market
In the days of snail mail, it cost a small fortune to market to other countries. With email, you can reach prospects all over the world without spending a dime on postage. Therefore, you can reach more visitors for your growing website.
Conduct Market Testing
When you combine email marketing with web analytics you can quickly see how effective your message is. Web analytics gives you statistics on how many people opened your emails and how many clicked through to your website. So use it to test different email subject lines so you can design marketing materials that get results. Consequently, it’s a way to get quick feedback.
Is Email Marketing Right for You?
Email marketing is one marketing strategy you can’t afford to ignore. Consider what it can do for you and your website, but don’t spam. For example, give your visitors useful information, and they’ll keep coming back for more.