So how do you choose a domain name for your websites? The right domain name plays a role in whether or not your online business is successful. A good domain name that contains keywords people search for online will help you earn higher rankings with the search engines. This, in turn, will drive more traffic to your website. A domain name also helps to brand your website and make it more memorable. That’s why it’s important to carefully consider the domain options available. Fortunately, searching for domain names online is simple, and some people even enjoy the experience of brainstorming catchy domain names.
What Domain Name Should You Look For?
First consider whether you want a domain name that contains relevant keywords that describe your product or service. Search engines may give more weight to websites hosted on domain names that contain the exact keywords being using to draw visitors to your website. For example, if you’re selling Japanese green tea, you would earn more points from a search engine by registering japanesegreentea.com than tastyjapanesetea.com.
When in search for domain names, some internet entrepreneurs take another approach. They choose a name that’s unique and memorable in hopes of using it to build a brand. In this situation, the domain name they choose may not be a real word. For example, who had heard of squidoo before the website squidoo.com branded it? The key is to choose something short, catchy and easy to remember so it sticks in people’s minds.
Your search for domain names and the discovery of which are available is easy since domain registrars have a tool where you can type a potential name, select a domain extension such as .com, .net or org., and find out instantly whether it’s available. If you’re looking for a short name with a .com extension, you may have to search for a while since many of these names have already been snatched up by businesses, domain name investors and speculators.
If you’re in search for a domain name and need some inspiration, visit an online thesaurus and look for synonyms for the words you want to target. You can also use a rhyming dictionary to come up with something memorable that will brand your product or service.
Domain name brainstorming tools are available online that make searching for domain names easy and fun. To use them, you simply enter keywords and they will shoot back a list of domain name ideas.
Conclusion
It may take a little time and patience to come up with a perfect domain name that’s still available. When searching for domain names, if you can’t find a suitable name in a .com extension, .net and .org are good alternatives. In fact, if you’re fortunate to find the .com domain name of your choice, register the name in all three domain extensions. This will help to protect your brand. What could be more important to your business? You may not get a second chance to do this.
Enjoy brainstorming and the search for domain names. Then choose the one that will be the perfect web address and branding tool for your growing business.