What are the Benefits of a Site Survey?
So what are the benefits of a site survey? It has been shown over and over that people love filling out surveys on the Web. Well developed comprehensive surveys with comments help you get free business ideas straight from your existing customer pool.
Site Survey Benefits
Learn About Your Web Business Customers
Most people enjoy taking online surveys. Who can resist an opportunity to have his opinion counted? Many people also enjoy seeing survey results. They especially like it when their opinions are a component of the tabulation. This is why so many websites are using surveys of varying types as promotional mechanisms and customer retention tools. If you’re using surveys as nothing more than a traffic generation tool, you’re failing to fully utilize this tool. Site surveys are the most efficient online product development and customer satisfaction tool at your disposal.
Develop Secondary Products
A quick way to turn a profit from Web traffic for your current business is to identify secondary common product interests of your target market demographics. Many large corporations spend millions annually to learn more about the common interests of their target markets. If you craft your surveys to obtain information directly from your website visitors, you can get all of this information from your target market. The great thing about site surveys is they only take the investment of a few hours of your time.
If you identify any common products purchased by these people, you can easily sell these products on your website. Even if you are not interested in serving secondary product opportunities yourself, you can use this information to set up very profitable memberships in affiliate programs. Doing this on the Web is quick and easy with affiliate marketing companies, such as Commission Junction, Linkshare, and Clickbank.
Follow-Up With Customers
In order to identify these secondary product markets within your target market, you need to ask survey your target audience. These survey questions will help you to get an idea of the general interests of your website visitors. Don’t jump to conclusions about what products to sell at this point. Instead, develop follow-up surveys to dig more deeply into interests that seem to be common among your site visitors. Accept comments about other products your site visitors tend to buy or would like to see on your site. Continue with even more specific follow-up surveys until you know specifically what will sell to the people who come to your website.
Enhance Customer Satisfaction
Providing secondary products to meet the interests of your customers is a good start toward customer satisfaction. But the more traditional use of surveys is to identify what people like and don’t like about your website, business, and products. You need to ask honest, unbiased questions about the perceptions your site visitors have about these things. Don’t react to individual perceptions, but look for trends. Common perceptions can be taken as the truth in the eyes of your website visitors, whether you agree or not. Understanding this is what will give you the power to make your business website great.
Site Survey Benefits: Conclusion
A great website will create sales and enhance customer satisfaction. Profitable customer retention is the chief goal of marketing success. Use your surveys to improve the perceptions your customers have of the products they’re buying from you.