What is a SSL Certificate?
A SSL certificate is proof that your website keeps information secure and encrypted. SSL stands for Secure Socket Layer protocol, and it’s designed to encrypt personal information such as credit card numbers or passwords. By doing this, when your visitors enters information it’s invisible to scammers.
How is a SSL Certificate Installed?
The verification process is stringent enough so that would-be scammers will not be able to “fool” the system and get a certificate illegally. Once this verification process is complete, the certificate is placed on your site. There it will encrypt any information that flows to and from your website. In other words, information that flows back and forth is unreadable.
In contrast, without this encryption, information visitors enter is available for anyone to see as it moves through computer networks to its destination. Not many customers are going to feel comfortable with this.
Benefits
You gain several benefits to having a SSL certificate.
Reassures Customers
Having one reassures customers that they’re doing business with a legitimate website. They know when they enter sensitive information it’s safely encrypted. As a result, no one can see it or use it for illegal purposes. In an online world where scams are so common, it gives customers additional piece of mind. And if your customers feel more comfortable they’ll keep coming back. Thereby, increasing traffic to your website.
Increases Confidence
With one installed, your website will have a lock icon next to the web address bar. That tells the world that you care about the security of the information coming to and leaving your websites. Above all, visitors will know you’ve gone the extra mile to prove you’re a safe and secure website. Consequently, this increases their confidence in your website and makes them feel comfortable to keep returning.
Boosts SEO Rankings
Search engines like Google give higher rankings to websites with SSL certificates. As a result, not having a SSL certificate is hurting your marketing efforts.
Is a SSL Certificate Right for You?
We offer Standard SSL and Premium SSL.